Independent Executives, a new online startup, needed online branding that could be used in a banner format and as a shortened punchy logo.

Their business premise was the ability to bring in the specialist for a job, as and when you needed. In this way you could hire the best for as long as you needed, rather than keeping them on the books all year.

We took the individuality aspect, along with the ‘plugging in’ angle, and ran with it.