We’re all about extolling the virtues of CGI (well – we do have a vested interest in it we guess). But we do believe in it, which is why we do it! We’ve built up a hefty library of 3D assets for many of our clients, and Draka cables are no exception. The upshot of this is that when it comes to producing material for marketing, their ad agency can call us up with ideas, and we have much of the leg-work already done.
This is a small selection of various illustrations we’ve turned around on behalf of Draka, obviously missing all the typography that the ad agency would have added.