Cargotec’s advertising and marketing agency had redesigned its range of shelf products and wanted to create a CGI mock up of a typical floor-standing display cabinet.

We were supplied with the dimensions of the proposed unit, and the latest product graphics. It was then just a matter of building a 3D model of the unit and products.

The benefit of this was that the final image could also be used in marketing material. The cost of making a sales unit, applying graphics to many product containers (which hadn’t been made yet) and photographing the entire shebang, would have been astronomical in comparison to the CGI route they took with us.