This is a typical arch viz job.

Planning is needed, the local council would like to see what you plan to do. All they can see is a pile of rubble where something old has been demolished.

You also need a marketing image to tout the project months before it’s finished – not everyone can read a 2D CAD file and buy into a project.

So we photograph the site as is, use your architect’s CAD files to model the development, and place it in situ so everyone can see what it will look like.

Job done.