We’ve been asked to produce a couple of illustrations of house types for Westerman Homes’ marketing agency, which was nice. Here we have the Malvern and Bourne types, roll on the rest we say!
We’re lucky to be called on for repeat work from clients, and we hope it’s because they feel they’re getting a good job for a fair price (sounds a bit Delboy but there you go). This project was one such project – a unique residential development in Derbyshire which as ever, was fun to work on 
This building is an independent living centre for the blind and partially sighted pupils at St Benedict Roman Catholic School . The colours have been chosen for their high-contrast and the construction materials are chosen for their sustainability. Wood Newton, the designer and developer of the units, installed this free of charge for the school. It’s great to know there are people out there like this – hats off.
Ferroli have been rather good to us over the year – here’s another interior shot we’ve produce for them via their advertising and marketing agency. Always fun stuff to work on
This is another project for a respected client, a set of high quality residential houses for a development in Gedling, Derbyshire.
A short, sharp house visualisation, testing our new instancing technology to place individual pebbles, grass blades and even daisies in the scene.
We also tested the new “real lens” rendering technology we have in-house. We have the ability to choose whichever real-world camera and lens combination we want in order to produce the final image. Lens distortion and irradiance fall-off (the fact that images tend to get darker towards the corners of the photograph) are all accurately reproduced in these computer-generated images. This is great for compositing CGIs into real-world photography with seamless results. These images were produced as if taken with a Canon EOS 10D Digital SLR camera with a Canon EF 17-35mm f/2.8L USM lens.
Of course, all of this can also be animated!
And just enough to squeeze these two shots from a development in Wales we’ve been working on. It’s always funny how word-of-mouth brings clients to the door from distant lands (well…it’s all relative isn’t it!). It’s yet another project where we have never met the graphic agency or the end client, but we pride ourselves on good communications and believe distance should never get in the way of completing a project on time and within budget.
The last part of the apartments project was to produce a series of QuickTime Virtual Reality (QTVR) movies, allowing a user to travel from room to room over the internet, simply by left-clicking their mouse on the door they would like to enter. Once they are in a room they can left-click and hold down, then moving the mouse around lets them look around the room.
The file we have online is reasonably large (1.8Mb) as we produced it with high-speed connections in mind, but we can reduce this for slower connections.
To have a look at it just click on the image
As we’re always keen to point out, computer generated illustrations don’t have to look photoreal. Often the clean look of photoreal imagery isn’t the most suitable for the target audience, and a softer, stylised approach is needed.
Our client decided that this pastel look was more appropriate for the marketing material for their latest development and the hutch inhabitants were more than happy to oblige
