A new client, but a company we have known of for a while, kindly approached us to produce a business park CGI for Bradgate Park View, a new commercial building in a development just south of Chellaston, Derby. It was great to finally have the opportunity to work with them!
Use of Skype
The brief was to produce an image that was suitable for double page print, and would also be used on the website. With this particular project we used Skype’s video conferencing and screen sharing capabilities to great effect. Our rendering software has a realtime preview, which is ridiculously close to the final image we produce. Using Skype, we were able to share our screens with the client, and show them in real time their final image. If they asked for the shadows cast through the trees to the right to be a little lower on the building, we could make the change and they instantly could see the effect on the final image. We still haven’t met them, which is a shame as they were a lovely bunch to work for, but the important thing – the image they wanted – was delivered on time.
The business park CGI was produced to a resolution suitable for a site hoarding board – large. The great thing about our images is we put a great amount of detail in to them – individual blades of grass, daisies, birds flying. As the image is blown up, much of this detail becomes more apparent and adds to the perceived quality of the development. Our lighting software allows us, if a developer wishes, to recreate the correct colours and shadows for a particular development, anywhere in the world. Attention to detail is an idiom we stand by, and it’s fun to do!