And this is why CGI is better than photography. We can train the untrainable – in this case cables) and make them jump through hoops to get the shot you really want for your marketing concept. Pointy finger anyone?
Tag Archive for: draka
Here’s a simple illustration showing Draka’s cables wrapped around the earth. The cable ends are from our library of modelled cables we’re gradually building, allowing us to shoot the cables from any angle and giving us the freedom that would cost much more using photography. The earth images are courtesy of NASA and the space image is professionally cobbled together from photographs from the Hubble telescope, bless them one and all 🙂
Another impossible perspective illustration was completed for our end client Draka. Our library of computer-generated cable models is proving useful, we keep using them and saving our client money in the process by doing away with photography, and at the same time giving them more freedom with the composition – it’s a win-win situation! This time around we even went the route of computer-generated people too. In fact, we’re not real either – we’re just the figment of our own, rather pink and fluffy candy floss imaginations. Who said that? I know you’re out there – come on, show yourselves! <eep>
Another image for end-client Draka via Moggs Marketing Communications. Moggs’ briefs are always something fun to work on – you really do never know what they’ll throw at you from one project to the next! This time around needed a photoshoot background scrubbing and replacing with CGI cables on a clean white background, final use for A3 print.
Sometimes the simplest of ideas work the best. Our client always gives us great concepts to work with, and knows exactly what they want, which always helps.
Skyscraper cables in the distance over water – something punchy for a brochure cover – that was the brief. Though we say so ourselves, we’re pleased with the outcome. NowÂ – where did we put that trumpet?