3D Visualisation
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A Bit of Background
Our background begins in the misty dawn of mainstream CGI in the early 1990s. Since then we have continued to apply our 3D talent to projects – for our own projects where we handle everything in-house to those times when we’re called upon as the 3D experts for an external agency. We have also added a host of supportive skills and software to produce a more rounded approach to visualisation – we have in-house, alongside our 3D package of choice – LightWave 3D, software for landscape generation, CAD translation, 2D painting, montage production and compostion.
Industries Served
Our training is in general 3D art and design, industrial design and engineering, although since those heady days we have brought in experience from many industries utilising 3D imagery, including architecture and computer games. The visuals we typically produce, both still and animated, are of the following types :
- architectural
- product
- exhibiton stand/POS
- character
- technical
- training
- logo
- medical
- general illustration
The last category is the most diverse from a content point of view – if something doesn’t exist or is hard to photograph, that’s where we come in. This category includes anything from ants holding up pebbles and leaves, to a Jammie Dodger biscuit being shot by a bullet. Much of the imagery in this category is produced for advertising and marketing agencies looking for that impossible or difficult image. Rhino head on a wall anyone?
End Products
One of the beauties of 3D is its ability to be used in a multitude of ways. Typical end products include:
- animation for DVD, broadcast, internet or computer-based presentations
- still images for small-scale print, from simple sales flyers to company sales brochures
- still shots for large-scale print such as hoardings, billboards, vehicle wraps and exhibition displays
- interactive presentions such as QuickTime Virtual Reality tours for the web or PC-based applications
- rapid prototype models, we build anything in the computer and use that to produce a physical model