3D CGI

A Bit of Background

Our background begins in the misty dawn of mainstream CGI in the early 1990s. Since then we have continued to apply our 3D talent to projects – for our own projects where we handle everything in-house to those times when we’re called upon as the 3D experts for an external agency. We have also added a host of supportive skills and software to produce a more rounded approach to visualisation – we have in-house, alongside our 3D package of choice – LightWave 3D, software for landscape generation, CAD translation, 2D painting, montage production and compositing.

Industries Served

Our training is in general 3D art and design, industrial design and engineering, although since those heady days we have brought in experience from many industries utilising 3D imagery, including architecture and computer games. The visuals we typically produce, both still and animated, are of the following types :

  • character design
  • interior visualisation
  • product visualisation
  • general illustration
  • architectural visualisation
  • 3D displays (exhibiton stands/POS)
  • technical illustration
  • training material
  • branding (logos)
  • medical

General Illustration is the most diverse from a content point of view – if something doesn’t exist or is hard to photograph, that’s where we come in. This category includes anything from ants holding up pebbles and leaves, to a Jammie Dodger biscuit being shot by a bullet. Much of the imagery in this category is produced for advertising and marketing agencies looking for that impossible or difficult image.

End Products

One of the beauties of 3D is its ability to be used in a multitude of ways. Typical end products include:

  • animation for DVD, broadcast, internet or computer-based presentations
  • still images for small-scale print, from simple sales flyers to company sales brochures
  • still shots for large-scale print such as hoardings, billboards, vehicle wraps and exhibition displays
  • interactive presentions such as QuickTime Virtual Reality tours for the web or PC-based applications

Latest posts from the 3D CGI section

Physically-based Rendering

Not ones to stand still, and with the imminent update of our favourite 3D software LightWave to a new Physically-based Rendering (PBR) engine, the igils have decided to test-drive another piece of software already offering this technology. With the pipeline under our belt it means we can begin texturing our models in the new software, ready for an easy pipeline back into the new version of LightWave 3D when it hits the shelves.

What is Physically-based Rendering?

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Bespoke Stone Staircase

A great client of ours, Ian Knapper stonemason, commissioned us to produce visuals for a bespoke stone staircase project of theirs. They had the design for the staircase roughed out in SketchUp, and needed visuals for their client to help communicate the design to the final owners of these lovely pieces of sculpted Moleanos – a Jurassic limestone.

supplied SketchUp model

Whilst we were at it, there were still a few issues with some of the treads that needed to be ironed out, so rather than this being a one-way flow of data, from the client to us, they would also like the finished model handed back. With this they could take it into their own CAD package to produce the necessary cutting templates.

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Modal Training Article

Grimsby Modal TrainingJust a quick one – an image we produced recently as part of a series, has just found its way into a Norwegian article about Modal Training. It’s always good to see these things in print, and so far from home!

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