These are some of the visuals we’ve produced for Sid in the New Year – for some reason we can’t get Queen’s ‘I Want To Break Free’ out of our heads here in the hutch…agh! These images were produced for large format print, but individual assets were also delivered so our client’s web team could put together flash-based animations of the scenes for online banners and virals.
This was a quickie produced for D-Link – Sid wearing a Santa hat, which gave us the opportunity to play with the fur technology in LightWave…aaah…fluffy 
We’ve had the pleasure of producing all the CGI for D-Link’s spaceman character Sid and his sidekick Terrence the cat, both of whom have appeared all over Europe on D-Link’s websites, in virals, on posters, banners, brochures and even on Facebook! Someone in Europe decided they wanted a Banksy-style Sid to appear on a hessian bag, so one colour screenprinting would be the order of the day. So here he is – another style applied to our favourite character.
A graphic design agency we work closely with asked if we could produce a length of tartan to wrap around a van design they were working on. All we needed was the van make and model to get the right dimensions, set the computers all the way up to 11 on the size dial and wait a few hours until it was cooked
And this is why CGI is better than photography. We can train the untrainable – in this case cables) and make them jump through hoops to get the shot you really want for your marketing concept. Pointy finger anyone?
For over 6 months now we have been producing web, print and animation assets for D-Link via their agency DCH. We’ll drop a few images in every now and again to show you what Sid and his sidekick Terrence are up to – this is actually a still from an animation for a web-based flash presentation. Today they’re shopping – though I’m reasonably sure he has to drink through a straw, so it’s all a bit academic really.
Forgive us for being a bit slow at posting here for a month or so, to say it’s been a bit busy would be such an understatement we’d expect a good slapping.
We’ve been working with DCH, part of Doner Advertising, for a fair few months now, producing this little chappie (and his puddy tat)Â in various situations in formats suitable for DCH to use in flash animations. These can be seen on D-Link’s websites throughout Europe and also in various printed ad campaigns. We’re pretty chuffed throughout to have been asked to work on the project, great fun! To see him in action just pop on over to www.dlink.co.uk
Ok – so where’s the goose! A Nottingham-based ad agency asked us to lay a golden egg for them. Our chickens are clever, but not that clever, so the igil hutch inhabitants turned their efforts to squeezing this out in time for the deadline.
Our client needed a quick building cutaway to show off their wares (cabling). Two days later we delivered on time. As a good friend keeps telling us, there are 24 hours in the day
As I’m sure many of our UK visitors to this page are aware, after this winter’s cold snap, potholes on our roads have become the latest thing to swerve and avoid for fear of losing your car down one. In fact we’re currently writing this from the bottom of one on our lane. Step in Aggregate Industries, who needed an illustration of a UK-shaped pothole to show off their pothole-filling skills (we under-sell them there if we’re brutally honest).
I’m sure, with the millions of potholes around at the moment, that somewhere in the British Isles lies a discernibly UK-shaped pothole just waiting to be photographed, but alas satellite imagery is not quite there yet. The other option was to hire a man with a breaker to ‘make’ a UK-shaped pothole – but that would either involve a very kind private road owner or digging up the public highway, which is frowned upon.
To save the grief, we were hired with our metaphorical breaker (we call it a mouse) and so we donned our safety goggles (we call them specs) and a day later we had this image ready to go into the Times. Can we fix it, yes we can 
