Archive for category: News

Physically-based Rendering

Categories: News, Product Visualisation - Tags: , , , , , , , , , , ,

Not ones to stand still, and with the imminent update of our favourite 3D software LightWave to a new Physically-based Rendering (PBR) engine, the igils have decided to test-drive another piece of software already offering this technology. With the pipeline under our belt it means we can begin texturing our models in the new software, ready for an easy pipeline back into the new version of LightWave 3D when it hits the shelves.

What is Physically-based Rendering?

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Modal Training Article

Categories: Architectural Visualisation, Interior Visualisation, News, Product Visualisation

Grimsby Modal TrainingJust a quick one – an image we produced recently as part of a series, has just found its way into a Norwegian article about Modal Training. It’s always good to see these things in print, and so far from home!


360 Panoramic Interactive

Categories: 3D CGI, Interior Visualisation, News - Tags: , , , , , , , ,

Here’s a bit of fun! For our client we created various 360 panoramic images, all on a single floor of a proposed building. Hotspots in the viewer’s field of vision allow the viewer to jump to other locations. Hotspots can also contain additional information – images, videos and so on, or can link to web pages. When using the roundme app on an iOS/Android tablet or smart phone, the viewer can make use of the Virtual Reality aspect of roundme by holding the device up and physically turning around to see the room in that direction. They can also view it using Google Cardboard or another HDM (Head Mounted Display), just by turning their head. Quite cool, and early days yet!

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Fibre Optic at The Hutch

Categories: News

At long last BT Openreach has upgraded our local exchange to fibre optic technology, giving us upload and download speeds 20x greater than before. As a studio heavily reliant on theย  internet for uploading/downloading creative content, voice and video conferencing and software updates, this is an especially welcome late Christmas gift. Hurrah for the new connection ๐Ÿ™‚

Etwall housing project tests new rendering technology

Categories: 3D CGI, Architectural Visualisation, News - Tags: , , ,

A short, sharp house visualisation, testing our new instancing technology to place individual pebbles, grass blades and even daisies in the scene.

We also tested the new “real lens” rendering technology we have in-house. We have the ability to choose whichever real-world camera and lens combination we want in order to produce the final image. Lens distortion and irradiance fall-off (the fact that images tend to get darker towards the corners of the photograph) are all accurately reproduced in these computer-generated images. This is great for compositing CGIs into real-world photography with seamless results. These images were produced as if taken with a Canon EOS 10D Digital SLR camera with a Canon EF 17-35mm f/2.8L USM lens.

Of course, all of this can also be animated!

A new hutch for the igils

Categories: 3D CGI, Interior Visualisation, News - Tags:

Finally, after almost four years of making pretty pictures, we”ve treated ourselves to a new hutch. We”ve also treated ourselves to a new igil helper to aid us with our 3D side, so we”ve also grown slightly, which is a good thing.

As is the norm for us, we produced visuals of the hutch before it was built – it was strange working on our own project but in a fun and tummy-tingling kind of way. Of course we celebrated with some honeyed beer, in the time-honoured tradition, and treated ourselves to a fish and chip supper – the high life is indeed finally here!

Pebbles and grass

Categories: 3D CGI, News - Tags: , , ,

We’ve penned before about getting grass that looks just right, using shaders designed to produce fur, and prodding the buttons to get a grass-like affair.

Well, there were always issues with that technique, technical thingummies like they wouldn’t appear in reflections, there was little control over them, they looked ”fluffy”…cute grass if you will.

Here at the hutch we have now invested in even more soft technology to bring you grass and other stuff that comes in quantity, which will not bring our poor computers to their knees. It uses a technique called ”Instancing”.

This little snippet of image is from our current long-running-we-can-not-name-yet project, and shows pebbles and grass blades in a garden. Every pebble is there, every solitary blade of grass is there. In the image there are millions of the little blighters, all doing their job of, well, standing there…being pretty.

You may well ask yourself, ”so?”

It’s important, no really it is. No more flat texture grass, but we can take it further – we can have fields of waving corn, skies filled with flies, piles and piles of m&ms, they can all be waving in the breeze, it really does add that next step in realism to CGI.

Well – we were excited anyway, but then we don’t get out much!

QTVR interior visualisation

Categories: 2D Design, 3D CGI, Architectural Visualisation, Graphic Design, Interior Visualisation, News - Tags: , , , , , ,

The last part of the apartments project was to produce a series of QuickTime Virtual Reality (QTVR) movies, allowing a user to travel from room to room over the internet, simply by left-clicking their mouse on the door they would like to enter. Once they are in a room they can left-click and hold down, then moving the mouse around lets them look around the room.

The file we have online is reasonably large (1.8Mb) as we produced it with high-speed connections in mind, but we can reduce this for slower connections.

To have a look at it just click on the image ๐Ÿ™‚